Released on: October 14, 2008, 11:52 am

Press Release Author: Elevation PR

Industry: Entertainment

Press Release Summary: Award-winning CENTIGRADE expects to cash in on downloads,
rentals

Press Release Body: VANCOUVER, B.C. (October 14, 2008) - The most acclaimed Canadian
film of 2008 has scored another major coup in the entertainment world. CENTIGRADE,
the brainchild of Vancouver-based actor Colin Cunningham and actor/producer Madison
Graie, will be the first live-action Canadian-made short film distributed on iTunes,
the film's creators announced today.

The news is expected to lead to a boom in revenue for CENTIGRADE, which was made on
a $20,000 budget and shot entirely with a handheld digital camera that Cunningham
says "was the size of a shoe". In March, the movie became the first Canadian film to
qualify for the 2009 Oscars when it won the Best Narrative Short prize at the
Cinequest Film Festival, an Academy Awards-sanctioned event.

Through the distribution deal with Shorts International, CENTIGRADE will be
available for download and rental in Canada, the United States and Great Britain.
The move to e-commerce also heralds a new era for shorts. Previously, filmmakers'
best hope of making money on a short film was to receive backing for a
feature-length production.

"In making this short, we didn't expect it to be a financial success," says
Cunningham, the film's lead actor who also wrote and directed it. "This deal opens
doors to aspiring directors and producers."

Cunningham and Graie are currently in discussions to turn CENTIGRADE into a feature.
The 17-minute film, which is about a man trapped in a trailer that is slowly burning
up, captured 5 Leo Awards, which honor the British Columbia Film and Television
Industry, and has qualified for the Genie Awards, the annual fte that recognizes
Canadian filmmakers.

"The movie has exceeded our wildest expectations," says Graie, who along with
Cunningham, her long-time collaborator, developed the script that had been closeted
for 13 years. "The fact that it's gaining a wider audience is tremendously
satisfying for us. Ultimately, that's the greatest reward - to know your artistic
endeavor is out there, really entertaining people."

Under the distribution deal with Shorts International, which has a licensing
agreement with iTunes' creator, Apple Inc., CENTIGRADE joins a handful of short
films available for download and rental. The other movies include animated shorts
from Pixar as well as previous Academy Awards nominees and honorees.

To learn more about CENTIGRADE, its writer, director and lead actor Colin
Cunningham, and its producer Madison Graie, visit www.centigradethemovie.com.

Watch the CENTIGRADE trailer online at
www.centigradethemovie.com/2007/08/11/teaser-trailer/.

About CENTIGRADE

CENTIGRADE (www.centigradethemovie.com) is an intense, no-holds-barred thrill ride
into one man's living hell. Intelligent and uncompromising, CENTIGRADE won Best
Narrative Short at Cinequest Film Festival, Best Actor (Colin Cunningham) at Method
Festival and five Leo Awards (British Columbia Film Awards), including Best Short
Drama, Best Male Performance in a Short Drama and Best Direction in a Short Drama.
It was also nominated for Best Short Film at Method Festival and Best Emerging
Director (Colin Cunningham) at Vancouver International Film Festival. CENTIGRADE has
also received official selections from Cannes Short Film Corner, Festival Des Films
Du Monde, Jackson Hole Film Festival, Palm Springs International Film Festival,
Santa Barbara International Film Festival and has earned a coveted Academy Awards
qualifying spot.

CENTIGRADE was written and directed by its lead actor, Colin Cunningham, and
produced by Madison Graie.

For more information, contact:

Kal Suurkask
1.888.214.4383
Western Canada
kal@elevationpr.com

Greg Godden
1.888.214.4383
Central and Eastern Canada
greg@elevationpr.com

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Web Site: http://www.centigradethemovie.com

Contact Details: Kal Suurkask
1.888.214.4383
Western Canada
kal@elevationpr.com

Greg Godden
1.888.214.4383
Central and Eastern Canada
greg@elevationpr.com